Background
My name is Johan Groundstroem. On 8 July 2007, I did something which I’d been too scared to do for a long time – I climbed onto the scales. 127.7 kg! I suddenly realised that if I wanted to see my children grow up, I had to do something, NOW!
The thing is, I love hamburgers, and I realised that I’d never heard of anyone who’d lost weight by eating nothing but hamburgers. Quite simply, a hamburger diet. That was when I made my decision. I wanted to prove that it was possible to lose weight by eating hamburgers.
I contacted Max Hamburgerrestauranger and asked if they would consider sponsoring me with their products (I was aware that they sold healthy-eating keyhole-labelled hamburgers).
To find out more about my MinimizeMe adventure, click here >
Time for a new challenge
If I achieved my goal with MinimizeMe, there will certainly be others out there who will be able to do the same. In 2009, I will be coaching a completely new project, MinimizeYou, where I challenge 5 individuals to change their lifestyles through a sustainable healthy diet and exercise, both individually and as a group. For more information and to apply, click here >
