Get your application in today! :)

Time flies! The summer is over and it’s back to work again. I wouldn’t change my job for the world, but it sure is tough to pick up the old routines again. I’m probably the only one who neglected my diet over the summer. I managed to stay away from fizzy drinks and fries, but the odd cheeseboard and a couple of glasses of wine got past my defences. And as for exercise – what’s that? I’ve been missing my bicycle and will haul it out for a clean-up over the weekend. It’s time to make a new effort and restart my efforts to keep my weight under control. And this time, I’ll have help. The applications are arriving fast, and I’m reading every single one.

A funny thing happened: Last Thursday, I met the nicest journalist in the world, and was talked into a photo shoot. It didn’t go very well, and I feel sorry for the photographer. I’ve extended the application period by a couple of weeks to give everyone the chance to take part. Imagine what a journey it will be, and free burgers are included!

Something funny happened while I was having my picture taken. An Italian walked up and asked what it was it was like to be a celebrity in Sweden…. Clearly the Swedish celebrity scene leaves a lot to be desired. Well, I might be slightly mad, and I hope you are, too. Apply today!

MinimizeYou – already a success story! There’s still time to apply.

Things are coming together, but there’s still time to apply. I’m getting so excited about the start.

I’ve read all the applications and have responded to as many as possible. But I need a holiday, too! So send in your application today. I have no idea how I’m supposed to select 5 individuals dedicated to hamburgers – it won’t be an easy task!

It seems like others share my belief that this is a terrific idea, or at least good fun!

The toughest challenge this autumn – MinimizeYou

minimizeyou_tshirtI’m throwing down the gauntlet and challenge you to sign up for the toughest challenge this autumn – MinimizeYou. For six weeks, you and four other selected individuals will follow my diet. Your coach for this challenge is none other than – me!

The person in the group who, in addition to losing weight, also manages to make the most improvement to his or her health will win a dream holiday for two in Thailand. The last application date is 8 September. For more information and to apply, click here >

Lived only on hamburgers and lost 30 kg in 90 days

Johan före och efter

Johan före och efter

About a year ago, I contacted Max and told them that I wanted to lose weight through eating only hamburgers. Max liked the idea and offered me their hamburgers for free. My diet consisted of Max Delifresh meals, which have been awarded the Swedish National Food Administration keyhole symbol to identify healthy foods with  lower fat, salt and sugar. Fries and fizzy drinks were replaced by carrots and bottled water.

When I set out on the diet, the scales read 127 kg. 90 days later, it was down to 97 kg – a loss of an incredible 30 kg. My doctor confirmed that I had done well on the diet and, in addition, I’d enjoyed my meals. To find out more about my incredible journey, click here >